![]() That the creator-growth trend appears poised to proceed during the next half decade, possibly en route to the massive 2025 creator benchmark that Ek highlighted, is therefore worth bearing in mind with regard to Spotify’s per-stream payment rate. The 57 percent figure represents a 400 percent hike across the last six years. ![]() Spotify paid $5 billion to rightsholders in 2020, the former source relayed, whereas 57 percent of artists generated some 90 percent of monthly streams. Building upon the point, Spotify’s per-share royalty rate has reportedly decreased in recent years, as its music library has continued to grow while pricing has stayed the same in most major markets.įor reference, Spotify’s eight million current creators have made 70 million tracks and north of 2.2 million podcasts available to fans, according to another formal release and the Q4 2020 earnings report, respectively. The relatively small collection of professionals who generate $100,000+ per year from Spotify is noteworthy given that Ek has long expressed a desire to see a larger share of artists live off their streaming income. 094 percent of on-platform creators make more than $100,000 annually in royalties from Spotify, which had 345 million MAUs as of Q4 2020. Calculating based upon the latter figure (the 7,500 creators who took home over $100,000 from Spotify streaming royalties) and the eight million or so total creators that Ek mentioned, just.
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